Skinny Louie becomes Burger Shot for GTA 6 launch

Miami-born smash burger chain Skinny Louie has officially become Burger Shot for the upcoming release of Grand Theft Auto VI.

The game, which centers on a fictionalized Miami known as Leonida, launches on November 19. To mark the occasion, Skinny Louie announced a partnership with Rockstar Games on October 26. This collaboration transforms participating locations across Florida into the fast-food chain featured throughout the GTA franchise.

The transformation began in early November and will continue through December 31. During this period, restaurants will display Burger Shot signage, branded packaging, and staff uniforms. The menu includes a limited-time "Bleeder Triple" burger priced at $15.49. This item features three Black Angus smash patties, American cheese, bacon, pickles, barbecue sauce, and ketchup. Other options include the Burger Shot Single at $8.99, the Double at $11.99, and a caramel milkshake for $6.99. Gonzalo Rubino, co-founder of Skinny Louie, said the partnership allows the brand to recreate the game's experience in the real world. He noted that doing so in South Florida, where the chain was born and where Vice City draws inspiration, makes the project special.

The Burger Shot branding also extends to Kaseya Center at 601 Biscayne Blvd. in downtown Miami. Concessions in sections 105, 120, 308, and 324 will operate as Burger Shot, serving burgers and fries. Section 325 will serve as Cluckin' Bell, the game's fictional fried-chicken chain, offering chicken sandwiches, tenders, and waffle fries. Fans can check event schedules for specific concession availability.

Little Havana sandwich shop Sanguich is introducing a limited-edition "Vice City Special" Cuban sandwich. The restaurant has not yet released the ingredients or a specific start date. Sanguich is also partnering with the MSG Crew graffiti collective to create original Vice City-inspired artwork. On Instagram, the shop confirmed the collaboration, stating it is bringing the real Vice City to customers' plates.

Local coffee shop Vice City Bean has released a limited-edition medium-roast blend called "Leonida." The blend combines Colombian and Ethiopian beans and features tasting notes of cacao, apricot, and Brazil nuts. The coffee is roasted weekly in Miami and sold online for $23 plus shipping while supplies last. The shop described the blend as a celebration of Miami and the game's release.

Flanigan's Seafood Bar and Grill appears in the game as "Uncle Jack's." Fans spotted a green-lit storefront resembling the South Florida institution in the game's second trailer. Flanigan's acknowledged the similarity on social media in December 2023. Rockstar Games has not confirmed if players can enter the virtual location or order food.

Tripping Animals Brewing in Doral is preparing three beers inspired by the game, according to federal alcohol-label filings. The lineup includes "Pißwasser," "Patriot," and "No Mames Vice City." The latter is an American lager with 6% ABV featuring a Chihuahua with sunglasses. Neither the brewery nor Rockstar has confirmed a release date. The brewery is located at 2685 NW 105th Ave. in Doral.

Zak the Baker in Wynwood has added a Vice City-inspired design to its delivery truck. The pink-and-purple livery features palm trees, a sports car, and the bakery's mascot. The bakery is located at 295 NW 26th St. in Miami.

E11EVEN at 29 NE 11th St. in downtown Miami is recognized as the inspiration for the in-game nightclub NINE1NINE. The game's trailer shows an airplane towing a banner for the club, mimicking E11EVEN's real-life promotional flights over South Beach. The club responded in 2023 by flying a banner reading "When Nine 1 Nine = E11even." The protagonists Jason and Lucia are shown visiting the club in the game's second trailer.

Other real-world locations have been identified in the game. The fictional rooftop lounge Effluvia resembles the former Juvia restaurant at 1111 Lincoln Rd. in Miami Beach, which closed in August 2023. The Ocean View Hotel in the game resembles the Clevelander at 1020 Ocean Dr. in South Beach. A seafood restaurant in Vice City resembles Joe's Stone Crab at 11 Washington Ave., which has served stone crab claws since 1913. The "Welcome to the Florida Keys" sign near Alabama Jack's on Card Sound Road appears in the game. Brian's Boat Works & Marina, where the protagonist works, resembles Tavernier Creek Marina and the Marina Club at Blackwater Sound in Key Largo.

Additional promotional elements include Vice City-branded beach umbrellas, wrapped vehicles, and a promotional blimp. Digital displays in downtown Miami feature advertisements for fictional businesses. The game's Downtown Vice City includes landmarks resembling Bayside Marketplace, Kaseya Center, and the Adrienne Arsht Center.